News Tagged ‘advertising’

Vytorin illustrates the problems of direct-to-consumer advertising

Remember those Vytorin commercials with the split screen, comparing people to food? Aunt Barbara on the left and some tacos on the right? Mildly entertaining though they were, those ads underscore a big problem with the promotion of new pharmaceuticals. Evidence suggests that ’s manufacturers, and , promoted and sold the anti- drug for nearly 2 years despite known clinical trial results that strongly suggested to be no more effective than cheap, generic statin drugs.

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Investigations of Vytorin marketing intensifying

Controversy surrounding the -fighting drug Vytorin continues to escalate as federal and state prosecutors investigate and ’s marketing of the drug. According to an article in the Wall Street Journal, many government officials suspect that the companies’ marketing of was misleading and improper.

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Vytorin scandals evoke mistrust

Is ’s motto, “To Earn Trust, Every Day,” laced with a little irony these days? What about ’s maxim “Where patients come first?” Does it evoke feelings of warmth and trust or does it just induce rolling eyeballs?

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