Have Vytorin's falling sales finally stabilized?

December 5th, 2008 by Kurt Niland

vytorin box 100x100For a while it seemed as if sales of ’s blockbuster anti- drug Vytorin would plummet into oblivion. Unfavorable and botched ENHANCE trial results, harrowing SEAS trial results, lawsuits filed on behalf of individuals and government, congressional inquiries, and so on plagued and co-creator because it looked as if was at best a dud and at worst a cancer-inducing danger.

Not surprisingly, and have been taking hits quarter after quarter because of ’s disastrous performance in clinical trials. Nearly a year ago, promised to provide regular reports on the performance of its anti- market. Their last update, which was filed with the Securities and Exchange Commission in mid November, indicates that ’s plunge has actually leveled off.

Much speculation has been made about where and ( is a component of , as well as a freestanding prescription drug) would bottom out. The total number of prescriptions written in October was 2,186,000, which represents a slight increase over September’s figure of 2,171,000.

Despite the slight gains, however, the chances of a future / freefall still look good. In 2009, many Medicare Part D changes take effect, and many of the providers have kicked down to Tier-3 status or worse in their formularies based on the clinical evidence that is no more effective than cheaper, generic statins. Therefore, will become a much more expensive option for patients. In today’s economy — and most likely even in tomorrow’s economy — a prescription that costs much more than generics yet performs on par with them or even worse than them, is not likely to be winner.

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