News for December, 2008

Vytorin illustrates the problems of direct-to-consumer advertising

Remember those Vytorin commercials with the split screen, comparing people to food? Aunt Barbara on the left and some tacos on the right? Mildly entertaining though they were, those ads underscore a big problem with the promotion of new pharmaceuticals. Evidence suggests that ’s manufacturers, and , promoted and sold the anti- drug for nearly 2 years despite known clinical trial results that strongly suggested to be no more effective than cheap, generic statin drugs.

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Have Vytorin’s falling sales finally stabilized?

vytorin box 100x100For a while it seemed as if sales of ’s blockbuster anti- drug Vytorin would plummet into oblivion. Unfavorable and botched ENHANCE trial results, harrowing SEAS trial results, lawsuits filed on behalf of individuals and government, congressional inquiries, and so on plagued and co-creator because it looked as if was at best a dud and at worst a cancer-inducing danger.

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